Pawzzles: 2020 - Present
Wooden puzzles for cats that promote mental and physical activity and raise money for animal welfare.
Co-founder, Branding, Copywriting, Illustration, Product Design & Creation, Photography
A “pandemic-project”, my partner Matt and I started Pawzzles in 2020 as a fun way to repurpose material that would otherwise have gone to waste — wood veneer offcuts from our other business, Fondfolio where we make collaborative memory books.
Sometimes your cat wants attention when you have a meeting, or are otherwise unavailable. In these cases, a Pawzzle is a great way to focus that energy and engage their natural hunting instincts — it’s like a frustration reduction box!
This is not a money-making venture. We donate 10% of each sale to animal welfare initiatives and give to a combination of local cat-based charities, such as the Toronto Cat Rescue (where we adopted our cat Minou), and the Effective Altruism Animal Welfare Fund.
A Pawzzle in action, starring our beloved boy Minou.
Shots of our custom Shopify store.