Fiona McDougall

Designer & Bookmaker
Berlin, Toronto

Fiona McDougall

I’m a freelance designer with over 12 years of experience in brand and product design. I enjoy working with people and companies who are doing good things for society, culture or the environment. I’m also the co-founder and creator of Fondfolio — memory books for special occasions, and Pawzzles — puzzles for cats (using offcuts from the books). So I’m either designing, making books or building cat toys ☺ Lately I’ve also been guiding forest bathing walks in Berlin.



  • Better bench-top bioreactors.

    UI/UX Design, Graphic design, Branding, Copywriting, Logo design, Animation

  • A fundraising platform for Canadian charities.

    UI/UX Design, Graphic design, Illustration, Animation

  • A personal website for a Political Science PhD graduate.

    Web Design, Graphic Design, Typography

  • Showcasing work from contemporary Canadian and international artists.

    UI/UX Design, Web Development

  • Canada’s first therapeutic farm supporting people who suffer from mental illness.

    UI/UX Design, Copywriting

  • Handmade books designed to preserve memories by collecting thoughtful words and stories from loved ones.

    Co-founder, Branding, Copywriting, UI/UX Design, Product Design & Creation, Photography

  • Baseball-inspired brewers of flavourful craft beers.

    UI/UX Design, Branding, Packaging Design, Illustration

  • Wooden puzzles for cats that promote mental and physical activity and raise money for animal welfare.

    Co-founder, Branding, Copywriting, Illustration, Product Design & Creation, Photography

  • The imaginative jazz project of French vocalist and lyricist Chrystelle Maechler.

    Graphic Design, Illustration

  • Marketing design for a human-centered software development company.

    Graphic Design, Illustration

  • A handy tool for reliable localization testing.

    UI/UX Design, Branding, Logo Design