Fiona McDougall

Designer & Bookmaker
Berlin, Toronto

Fiona McDougall

Eli’s place: 2021

Canada’s first therapeutic farm supporting people who suffer from mental illness.
UI/UX Design, Copywriting

Eli’s Place wanted to bring more consistency to their online presence while maintaining a bright, energetic and nurturing feel. This work included creating a UI library of reusable components — from buttons and icons to page sections — for their website and promotional materials. Where necessary, I also provided guidance on copywriting and content.

Desktop homepage mockup for

Banner and testimonial page sections on desktop for

Newsletter signup, blog, CTA and footer page sections for

Feature section for an interior page on Each feature has a corresponding forrest-green icon in a line-based style with a pale green background.

Three mobile screens showing the navigation, homepage and FAQ page for

Desktop and mobile sections for the Eli’s Place website.